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Sustainabilty-oriented Innovation and its Ipact on Marketing Efficciency:Empirical Evidence from Croatian Agricultural Enterprises


Jerčinović, Silvije; Dadaček, Nada
Sustainabilty-oriented Innovation and its Ipact on Marketing Efficciency:Empirical Evidence from Croatian Agricultural Enterprises // Economic Science for Rural Develpoment / Auzina, Anita (ur.).
Jelgava: Faculty of Economics and Social Development of Latvia University of Agriculture, 2016. str. 151-157 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Sustainabilty-oriented Innovation and its Ipact on Marketing Efficciency:Empirical Evidence from Croatian Agricultural Enterprises

Autori
Jerčinović, Silvije ; Dadaček, Nada

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic Science for Rural Develpoment / Auzina, Anita - Jelgava : Faculty of Economics and Social Development of Latvia University of Agriculture, 2016, 151-157

ISBN
978-9984-48-255-5

Skup
The International Scientific Conference "Economic Science for Rural development"

Mjesto i datum
Jelgava, Latvija, 22-22.04.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Inovacijske kompetencije, održivost, marketinška učinkovitost, hrvatska poljoprivredna poduzeća
(Innovation competence, Sustainability, Marketing Efficiency, Croatian Agricultural enterprises)

Sažetak
The paper empirically analyzes the tendency of developing sustainability-oriented innovative competences of agricultural enterprises in relation to their marketing efficiency.research was conducted on a sample of 107 agricultural enterprises from Northwestern Croatian counties. The aim of the study was to determine how agriculture enterprises can affect their marketing efficiency by developing sustainability-oriented innovation.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Visoko gospodarsko učilište, Križevci

Citiraj ovu publikaciju

Jerčinović, Silvije; Dadaček, Nada
Sustainabilty-oriented Innovation and its Ipact on Marketing Efficciency:Empirical Evidence from Croatian Agricultural Enterprises // Economic Science for Rural Develpoment / Auzina, Anita (ur.).
Jelgava: Faculty of Economics and Social Development of Latvia University of Agriculture, 2016. str. 151-157 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Jerčinović, S. & Dadaček, N. (2016) Sustainabilty-oriented Innovation and its Ipact on Marketing Efficciency:Empirical Evidence from Croatian Agricultural Enterprises. U: Auzina, A. (ur.)Economic Science for Rural Develpoment.
@article{article, editor = {Auzina, A.}, year = {2016}, pages = {151-157}, keywords = {Innovation competence, Sustainability, Marketing Efficiency, Croatian Agricultural enterprises}, isbn = {978-9984-48-255-5}, title = {Sustainabilty-oriented Innovation and its Ipact on Marketing Efficciency:Empirical Evidence from Croatian Agricultural Enterprises}, keyword = {Innovation competence, Sustainability, Marketing Efficiency, Croatian Agricultural enterprises}, publisher = {Faculty of Economics and Social Development of Latvia University of Agriculture}, publisherplace = {Jelgava, Latvija} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Social Science Citation Index (SSCI)
    • Conference Proceedings Citation Index - Social Sciences & Humanities (CPCI-SSH)