engleski

Marketing of common technology based products, services and processes

In order to put the innovative product on the market, certain proofs of commercial feasibility are needed.Just because something works doesn’t mean enough people will buy it to support the expense of producing it. This chapter describes how to demonstrate to investors or licensees what channels exist to distribute new product to them, what competition will be faced, and how the new product will compete successfully.

Techology, innovation, market

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