engleski

Framework for Assessing the Company's Maturity of Digital Business Transformation

Digital business transformation refers to the continuous application of digital technologies focused on the design of innovative business strategies and business models, new ways of management to provide customers with better products, services and especially experience of their use. There is a different methodology for assessing the company's maturity of digital business transformation. The purpose of the paper is to describe how to manage digital business transformation and apply one of the framework for assessing the company's digital capabilities within Croatian business practice.

Digital Business Transformation, Framework for Assessing the Digital Business Transformation, Transformation Capability

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