hrvatski

Digitalno doba i konvergencija medija

Digitization is one of the key features of the new media and, alongside convergence, one of the main initiators of the new media age. New technologies and new media greatly changed the way media content is consumed and produced. Looking at the radio, we can see the changes brought by digitization ; from the classic FM broadcasting and one-way communication to modern day's online streaming and listener interaction. It is this transformation from the role of mere listeners to the role of users, but to the role of creators of the media content as well, that characterizes new media and their audience. User-generated content is another term closely related to new media and digitization ; new media users create media content, whether it is by posting content on social networks or blogs, editing articles on Wikipedia etc. Digitization enabled faster and easier data production, handling and transfer through various platforms. Convergence, as a process connected to the development of new media and technologies, enabled easier access to media content through multiple platforms – it is not uncommon today to read newspaper articles on mobile phones, to listen to the radio through computers or to use social media networks on smart TVs. The most common form of convergence is adding Internet duplicates to the classic edition (FM radio broadcasting and online stream). This paper will show thorough theoretical overview of media convergence.

digitalizacija ; novi mediji ; konvergencija ; internet ; online streaming

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